the formal bit.
I’m a results-oriented Marketing professional with a proven track record of driving brand growth through integrated campaigns and social strategies, high-stakes partnership management, and data-driven campaigns.
I have expertise in transforming complex technical product lines into compelling market narratives and have transitioned from social-specific leadership into broader Marketing Management and Brand Operations roles, with a focus on optimising cross-functional workflows and delivering measurable ROI.
Core Competencies
Designing full-scope, segmented annual marketing strategies and communication matrices aligned with core business objectives.
StrAtegic Marketing
Executing national and international integrated campaigns from conception through to multi-channel distribution.
Campaign Management
Leading large-scale corporate rebranding documentation and content audits to ensure strict compliance and modern aesthetic alignment.
Brand and Content transformation
Campaign Management
Executing national and international integrated campaigns from conception through to multi-channel distribution.
Managing contracts, external creative agencies and cross functional internal working groups, as well as elite level high profile partners.
Stakeholder and agency management
Digital marketing and seo
Proficient in data-driven growth tracking, marketing automation (HubSpot), SEO coordination, and performance analysis.
Budgeting and roi optimisation
Identifying and eliminating underperforming ad spend and marketing collateral to save thousands in overhead costs.
Leadership and mentoring
Training and managing remote and in-house marketing teams, fostering professional development via 121s and CPD mapping.