Viewber
digital marketing manager.
At Viewber, I led the modernisation of the brand’s digital communication infrastructure, architecting full-scope, national marketing strategies designed to scale audience reach and deepen customer engagement.
A core focus of my tenure was transforming how the business communicated with its audience; I planned and deployed a sophisticated, segmented marketing communication strategy driven by the daily optimisation of HubSpot and Mailchimp.
By designing automated workflows and targeted newsletter ecosystems, alongside orchestrating a centralised annual content calendar, I established a consistent, unified brand voice across all digital touchpoints.
My role balanced high-impact creative output with rigorous corporate governance. On the brand storytelling front, I expanded Viewber's content horizons by producing and editing diverse new media formats and publishing thought-leadership pieces via WordPress.
Commercially, I designed and executed national paid marketing campaigns that significantly expanded market share, while representing the company at high-level industry networking events in London.
To anchor these initiatives in clear business value, I translated raw marketing data into comprehensive annual performance reports, regularly presenting high-level strategic insights and ROI directly to the Board.
Throughout these growth cycles, I acted as a core team mentor, dedicating time to upskilling staff and fostering sustainable internal talent development.
Financial Optimisation & Resource Efficiency
Thousands in Annual Budget Savings: Audited historical marketing expenditures to identify and eliminate poorly performing ad spend and low-impact collateral. This aggressive optimisation saved thousands of pounds annually while freeing up critical time and budget for the core marketing team.
The Evergreen Content Engine: Conceived and built a comprehensive, reusable library of evergreen social media assets. This initiative decoupled content creation from daily fire-fighting, establishing a sustainable ecosystem that saved hundreds of hours of production time per year.
MarTech Overhaul & Campaign Rationalisation: Restructured Viewber’s digital output by transforming aimless, ad-hoc social media posts into highly targeted, segmented campaigns. This structural shift fundamentally modernised the brand’s visual identity and significantly increased overall brand recognition.
Growth, Searchability & Internal Culture
101% Surge in Employee Engagement: Designed and executed a comprehensive internal communications and employee engagement strategy. By establishing better internal touchpoints, this initiative successfully drove a 101% increase in company-wide engagement.
Search Infrastructure Modernisation: Recognised critical gaps in the brand's digital discoverability and proactively introduced specialised SEO and Google Ads frameworks, drastically improving Viewber's national online search rankings and inbound lead generation.
Remote Workforce Scaling: Directed the end-to-end creation, scripting, and editing of a centralised virtual Training Academy. This scalable educational infrastructure ensured that distributed, remote field staff were significantly better skilled, standardised, and prepared for complex on-site operations.